We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Normally, we will keep your personal information related to your panellist application for a maximum of 7 years from the end of the last trial you participate in. Any trial-related personal information will be kept for a maximum of 10 years from the date of completion of the trial. We may need to retain it for longer if it is subject to a legal claim and if so we will keep such information until such time as the claim and any related claims are resolved.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements